Should TikTok be a part of your social media marketing strategy? It depends.

Photo by Josh Rose on Unsplash

TikTok is no longer the new kid on the block.

It’s been five years since the app first launched and we’ve seen it explode in popularity during quarantine last year.

Besides that, TikTok has a tremendous marketing potential, which makes understanding the app even more vital for marketers.

But with that potential also come certain risks.

In this article, I’ll walk you through both the benefits and risks of TikTok marketing so that you can make an informed decision on whether or not it’s worth the effort.

Let’s first define what makes the app different from other social networks that…


How to go from CMO to CEO according to the five ex-marketers who became CEOs of large companies such as easyJet and Tesco.

Photo by Drew Beamer on Unsplash

In the past, most CEOs had a background in finance — but the wheels are slowly turning in favor of marketers.

According to research done in mid-2016, 18% of FTSE 100 CEOs were former marketers.

Is this because good marketers are necessarily good CEOs? No.

But this does imply that marketers have some experience, skills, and knowledge that CEOs should have.

These need to be combined with other skills that marketers, unfortunately, probably haven’t cultivated during their careers.

Things like understanding your company’s supply chain, internal operations, and new market demands all come into play.

These are the things that…


Learn how to conquer your market from these ultra-successful marketing startups.

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Everyone wants to come up with the next big thing, but to do so, we have to learn from those who have already come — and conquered.

If your goal is to become a successful founder of a marketing startup that won’t flop in its first year, it’d be wise to learn a few lessons from startups that have already achieved success.

In this article, we’ll talk about some of the most successful marketing startups and the strategies they’ve used to reach success.

#1 Attentive


Analyzing marketing power moves made by the world’s most famous CEOs.

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In the past, most CEOs had a background in finance — but the whe

Every big company should have a CMO and an in-house marketing team, no question about it.

But when the CEOs understand the role and essence of marketing, or when they’re marketing smart themselves — that’s when the magic happens.

Profits skyrocket, novel ideas come to life, and CEOs step out of the shadows and make their businesses seem more human.

That’s because a CEO has more power and resources than a CMO or any other marketing official could ever have.

If you’re a CEO, it’s time…


Photo by Randalyn Hill on Unsplash

Brand activism has been one of the most important marketing trends during the recent years.

This is because there’s a new type of consumer slowly emerging — a conscious consumer.

Conscious consumers want and expect brands to raise awareness on issues affecting society and help make positive changes in the world.

That’s where brand activism comes in.

Brand activism means taking a stand for an issue and changing the current situation.

I’ve already analyzed 4 examples of brand activism in a previous article.

Now, let’s look at five more examples and analyze the pros and cons of each. …


Data shows brand activism is here to stay. Take a look and learn.

#JustDidIt.
#JustDidIt.
Photo by George Pagan III on Unsplash

Brand activism exploded in 2020 and is here to stay. Though it’s been one of the main marketing trends during the last year, data shows that brand activism mattered long before.

Back in 2016, 80% of global consumers agreed that businesses must address societal issues (Edelman).

The turmoil of 2020 only made consumers more aware and more critical of the brands that don’t speak out. Smart marketers took note and developed outstanding marketing campaigns supporting good causes.

We’ll examine four such examples of campaigns from 2020. …


COVID-19 is not only affecting businesses, but charities too. Helping them is a matter of compassion, as well as business savviness.

Photo by Ross Findon on Unsplash

We know that businesses worldwide have been hit hard by the pandemic.

But charities are no different — yet they received little or no press coverage. And when the media is silent, we believe that there are no problems.

However, for many charities around the globe, the reality is quite different.

That’s why I want to focus on how nonprofits have been affected by the COVID-19 in this article.

I’ll outline a few reasons why charities will either face bankruptcy or have considerable financial issues in 2021.

We’ll also look at how your business or organization could help and why…


Social networks for those in the Investment business

Photo by NordWood Themes on Unsplash

Considering that over 3.6 billion people were using social media in 2020, it’s easy to realize the advantages of becoming a regular user.

However, businesses, entrepreneurs, and investors might have more to gain from it than others.

In this article, I’ll walk you through the top three reasons why you need to be on social media if you’re in the investment business.

Once I have you convinced, we’ll take a look at the most profitable social networks to get on.

And no, you shouldn’t be on LinkedIn only. …


How to rapidly grow your cultural organization without a big marketing budget

Image of a group of people.
Image of a group of people.
Photo by ian dooley on Unsplash

It’s the 17th century, Charles I of England just bought “Europe’s most talented artists, such as Rubens and Van Dyck, to paint in Britain”.

Arts and culture have always relied on funding from wealthier individuals and organizations to survive.

However, it seems that many organizations lost the connection with their roots and forgot how important collaborative projects are.

That’s why so many suffer from a lack of resources to properly market and organize their projects.

Your organization doesn’t necessarily have to collaborate with wealthy patrons to succeed.

There are other ways to increase your budget and reach, such as collaborations…


2021 approached us quickly, and a new marketing approach should absolutely be a part of your business plan for this year

A person looks at images displayed on a wall.
A person looks at images displayed on a wall.
Photo by Keeyahtay Lewis on Unsplash

Before you define your marketing strategy and tactics, it would be wise to look at current marketing trends in the industry and take notes.

In this post, I’ll outline five culture marketing trends that have been gaining momentum in recent years and, by the looks of it, are only going to get bigger and stronger in 2021.

#1: Brand Promotion Replacing Individual Events

Hosting live events is now virtually impossible, which compels institutions that relied heavily on this tactic to find other ways to gain exposure.

Though virtual events still are an option, institutions are largely taking another route.

Individual events are slowly but surely being…

Dr. Maria Stern

Founder and CEO of Global Reputation Consulting. Art addict, science preacher. My formula is no crisis — no progress.

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