6 Questions To Help You Evaluate Startups In The Post-Covid Era

Investing in startups is riskier than ever. But these questions could help you find solid ground.

Photo by Maxime on Unsplash

Evaluating a startup’s potential was difficult before, but the COVID-19 outbreak made it even more challenging. It made investing riskier than it already was.

But some of us simply can’t afford to stop investing until the situation settles — if we can even count on that happening.

That’s why I set out to discover what we can use to better evaluate startups.

I spent weeks researching the shifts in consumer behavior and new market trends. This helped me identify reliable indicators of success in the post-covid era.

And I turned them into questions you need to answer before you invest.

Q1: Does the startup offer radical innovations?

The post-covid era will demand radically new solutions for radically new problems.

And the bigger the problem a product or service solves, the more valuable it is.

So, ask yourself whether a startup you’re considering offers radical innovations of value.