8 Social Networks for Finding Investors and Investing Opportunities
Considering that over 3.6 billion people were using social media in 2020, it’s easy to realize the advantages of becoming a regular user.
However, businesses, entrepreneurs, and investors might have more to gain from it than others.
In this article, I’ll walk you through the top three reasons why you need to be on social media if you’re in the investment business.
Once I have you convinced, we’ll take a look at the most profitable social networks to get on.
And no, you shouldn’t be on LinkedIn only. There’s a whole array of niche networks for investors and traders, and I’ve handpicked the best 5 for you.
Reasons why you need them
- to connect with potential (co)investors
Social networks were invented to bring people closer together. And that doesn’t apply to friends or relatives only.
Businesses worldwide realized that social networks have a larger potential: they are a brilliant opportunity to connect with other relevant people in and outside their industry.
If you’re an investor, you’re still doing business — and need to find people to do business with.
- to learn from others
We share so much on social media. From our personal life to our business ideas.
In fact, sharing informative content is one of the most common social media strategies that many businesspeople gladly take advantage of. This is good news for you, as you can learn from others’ mistakes or copy the right moves by simply reading your newsfeed.
- to keep up-to-date
Stocks and finances are volatile. Your investment could be a flop or a success, based on current events, global economy, and others in the industry.
Keeping up-to-date is necessary if you want to make better decisions and predict the ROI on your investment.
The Big 3
LinkedIn’s own statistics tells us that people get hired through LinkedIn every 3 minutes, over 50 million companies are listed on the network, and there are over 722 million members.
These gigantic numbers tell us just how much opportunity there is on LinkedIn, especially when you’re in a B2B sector — where investing falls into.
Twitter is the go-to platform for sharing ground-breaking news and updates.
By now, you know that the ROI of your investments depends on current events, global economy, and what your competitors are doing.
Twitter delivers you the news in a bite-size form, making it easy to take it all in and make wiser decisions.
Though Facebook is often seen as a network for “boomers”, don’t be fooled into thinking that it can’t deliver more than your aunt Jane’s cat photos.
When used correctly, Facebook can be a goldmine of information. While Facebook pages dedicated to investing are useful, I prefer Facebook groups.
People — investors — share their lessons, business mistakes, and more in these groups that they consider “safe spaces”. Besides that, you get a done-for-you list of people who are in the biz and who are worth connecting with.
The Big Three are the must-have networks for businesspeople in all fields.
Now we’ll take a closer look at networks dedicated to those in the investment sector.
Self-described as a 16,000+ members strong community, F6S allows members to apply to startup programs, pitch for investments, apply for jobs, and get free founder benefits. If you’re looking to invest in a startup, or even co-found one, F6S should be your first choice.
But here’s what makes the platform truly special: featuring relevant events. Here’s what my recommended section looks like at the time of writing:
These events — mostly online events these days — offer a chance to meet startup founders and staff, or explore new opportunities to make an informed decision later.
If you’re looking for investors, you can promote your own events on F6S for free, by clicking on “List my Event Here”:
AngelList is the perfect place to find funding-worthy startups and products, or starting and scaling your own fund.
This network boasts that their investors make up for 36% of top-tier U.S. VC deals.
When you apply as an investor, you’ll also receive alerts on new investment opportunities, timely investment and valuation updates, and financial statements.
Other than that, Angel List offers many networking opportunities. You can zero in on who you want to connect with by applying Angel List’s filters to find those who, for example, already invested in your preferred sector.
You can add connections to your network, see how many people visited your profile, or share online content with other users that they can then upvote or comment on:
Much like the previous networks, Crunchbase helps you find the right investments and investors for you. Consider how begnner-friendly their advanced filters are:
But it also offers two things that aren’t available on either Angel List nor F6S: finding prospects and conducting market research.
Strictly speaking, Crunchbase is not a networking platform itself — but it does show you links to other people’s social profiles, making it easy to connect with them elsewhere.
While it is a wonderful networking platform, Crunchbase is also a high-authority source on the industry news and numbers.
Custom alerts and hardcore data available with Crunchbase Pro make it easy to stay on top of everything.
There’s no better way to explain what StockTwits is about than what they tell you on the home page:
See what actual investors and traders are saying in real time about the stocks, crypto, futures, and forex you care about for free.
The fact that this platform has “Twits” in it should provide some hints on what it does. StockTwits is integrated with Twitter and looks a lot like it. The principle is the same: share short posts & updates with your network.
As opposed to hashtags (#), the users are using cashtags ($) and can quickly add them on their watchlist to follow the news on, say, Apple’s stocks ($AAPL).
eToro started out as a visual FX trading platform, evolved into an intuitive and social trading platform, and became the home of a large community for trades from more than 140 countries.
Its newsfeed looks a lot like StockTwits’:
It works a lot like StockTwits, too, considering that users rely on cashtags, like “$BTC” above, to find relevant news or push them in front of the right people.
But the left-side bar offers additional options: visit trade markets, open your portfolio, or copy top traders.
The last feature allows you to find other eToro traders and copy their trades with just one click:
Vice versa, if you become a copied trader, this nifty platform could end up earning you a pretty penny or two.