A survey from October 2020 showed that 71% of American workers were working from home at that moment.

What’s more, 54% of employees said that they would like to continue working from home after the pandemic ends.

The coronavirus outbreak showed us that we do have the prerequisites to establish remote offices. Still, many employers remain on the fence.

Companies like IBM and Yahoo quickly brought their workers…


Consumer behaviour has changed. Here’s how to adapt.

The pandemic has caused gigantic shifts in consumer behaviour. Most marketers are aware of that but don’t know how to adapt.

See if you can relate to this:

You know that consumers are spending more time at home. You know they’re shopping online like never before. …


Don’t believe the hype. Your remote team needs only these 8 tools to succeed.

Establishing an effective remote work environment is tough.

Problems like miscommunication, missed deadlines, and lost data keep cropping up. What’s worse, you have no idea how to solve them.

Before you go into full panic mode, let me assure you that there is a solution to your problems.

In fact…


Consumer behaviour has changed. Here’s how to adapt.

The pandemic has caused gigantic shifts in consumer behaviour. Most marketers are aware of that but don’t know how to adapt.

See if you can relate to this:

You know that consumers are spending more time at home. You know they’re shopping online like never before. …


Learning and development plans are essential to any business, startups included

Learning and development drives engagement among employees, sharpens their skills, and much more — enabling them to contribute to your organization at an even higher level.

When it comes to the many tasks on your agenda, as a leader within a startup, building and maintaining a learning and development plan…


How to go from CMO to CEO according to the five ex-marketers who became CEOs of large companies such as easyJet and Tesco.

In the past, most CEOs had a background in finance — but the wheels are slowly turning in favor of marketers.

According to research done in mid-2016, 18% of FTSE 100 CEOs were former marketers.

Is this because good marketers are necessarily good CEOs? No.

But this does imply that…


A step-by-step tutorial

Psst… did you know that Facebook ads can potentially reach 2.1 BILLION people? Besides that, the platform has an enormous amount of information on its users.

Both facts make Facebook the perfect channel for growing your business.

But how exactly do you reach new people on Facebook?

Publishing regular content…


You don’t need someone who can get the job done. That’s entry-level. You need someone who can get it done without causing money-draining issues.

89% of talent professionals state that when a new hire doesn’t work out, it’s because they lack soft skills.

On the other hand, many recruiters still hire candidates solely based on their technical knowledge.

It’s mind-boggling — until you realize why this happens.

Assessing soft skills is challenging.

There are…


Get your name in front of the right people with these five smart marketing tactics.

Convincing investors to pump money into your startup is one of the most challenging things you’ll have to do. It makes sense, right? People don’t exactly like departing from their hard-earned money.

But before you can even get to the closing part, you first need to let investors know that…


In this new age of technology, especially after the events of the COVID-19 pandemic in 2020, marketing has changed. Marketing has now taken on a different approach with data-driven marketing, an aspect of digital marketing.

What is data-driven marketing?

Data-driven marketing refers to a type of marketing that involves customer data collection to drive…

Dr. Maria Stern

Founder and CEO of Global Reputation Consulting. Art addict, science preacher. My formula is no crisis — no progress.

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