I have a confession. For years, I’ve been confused about the difference between remarketing and retargeting

Neon question mark at the end of a dark hallway
Neon question mark at the end of a dark hallway
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It’s not like I haven’t tried educating myself on the topic. It’s just that most articles I stumbled upon didn’t really make the difference any clearer to me. It felt like it wasn’t clear to the author either.

That’s why I’ve used the terms interchangeably, as so many of my fellow marketers still do.

This remained so until I was finally asked to retarget prospects for one of my own clients. I had to delve deep into this topic to make it crystal clear to myself what my client was asking me to do.

Now, I want to share what…


Learn to market your NFTs and stop playing the starving artist role

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NFTs seem to be all the rage these days. We’re hearing about how Grimes sold 10 art pieces for a small price of around $6 million — and, naturally, we want to hop on the bandwagon.

But it’s not all sunshine and rainbows, at least not for us mortals who aren’t as famous as Grimes.

If you’re thinking about tokenizing your digital artwork, you’ll have to do waaay more heavy lifting. You don’t have an audience that’s ready to open their wallets for you. Not yet, anyway.

To build that audience, follow my five-step guide to marketing your NFTs. Read…


Are you looking for fun and easy ways to learn more about investing? Then you’re in for a treat.

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I’ve collected 8 films you can watch to pick up financial lingo, methods of landing high-ticket clients, and just getting familiar with the investment world overall.

Most of these films are inspired by real-life events and real people — from investors and traders to drug dealers and smugglers.

Make sure you cook some popcorn. But also, pull out your pen and paper and get ready to take notes.

1. The Big Short (2015)

Rotten Tomatoes Score: 89%

What It’s About: A hedge fund manager Michael Burry, portrayed in the movie by Christian Bale, discovers that the U.S. housing market will soon collapse. He decides to…


Investors prefer betting on people rather than ideas. Learn how to build a strong team to swing the pendulum your way.

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You have a terrific idea, a sound marketing plan, and hundreds of followers on social media… but still no investors?

This is a common problem many startups face. Especially the ones who put more emphasis on their ideas than the teams that execute them.

I’ve seen it time and time again throughout my career. Startups aren’t getting investors because they aren’t marketing the right things.

Instead of marketing their team, they focus solely on their innovation. And, let me tell you, innovation isn’t what drives investments.

Investors prefer betting on teams than betting on innovations. …


The pandemic changed consumer needs and business trends. What does this mean for startup investors?

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When markets and consumers change, smart investors take note.

Not-so-smart investors don’t, so they keep investing in already half-sunken ships.

After the outbreak of COVID-19, certain ideas that seemed like great investments suddenly lost their potential — and profitability.

Remember WeWork? The startup that aimed to provide coworking spaces for entrepreneurs and companies, and was hailed as “the office of the future”? Yeah, I’m not so sure they’re doing well at the moment.

(There are certainly other reasons why the company failed. But I’m not sure that the company’s future would be any different if it weren’t for Adam Neumann.)


Does a small investment and a huge ROI sound like a far-fetched dream? Maybe it doesn’t have to anymore.

Photo by Giu Vicente on Unsplash

NFTs are changing the way we think about art, crypto, and investing. I mean, duh.

We now have heaps of examples of NFTs selling for staggering prices. Grimes sold 10 art pieces for $5.8 million. Beeple sold a single NFT for $69 million.

Smart investors took note and jumped on the bandwagon. If you consider yourself one, maybe it’s time you do the same.

But do look before you leap. Here’s everything you need to know about NFTs to make an educated decision, from what they are to what the future holds.

What Is NFT?

NFT stands for non-fungible token. …


Do you have groundbreaking ideas that will change the art industry? So do these startups — and they know just how to market theirs

Red neon sign: “No guts, no glory”
Red neon sign: “No guts, no glory”
Photo by Artem Bryzgalov on Unsplash

New ideas aren’t only exciting, they’re profitable.

Consider the following data:

  • 83% of customers said that they would pay more for innovation in electronics (CustomerThink).
  • Innovative organizations have a higher revenue (11%) and EBITDA growth (22%) compared to their less innovative competitors (Viima).

That’s not to say that the majority of startups succeed.

In fact, as many as 92% of all startups fail (Startup Genome) despite the market yearning for novelty.

The issue is many startups don’t know how to properly market their ideas and educate their audience, a necessary step when you’re offering a novel product.

Art startups are…


Should TikTok be a part of your social media marketing strategy? It depends.

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TikTok is no longer the new kid on the block.

It’s been five years since the app first launched and we’ve seen it explode in popularity during quarantine last year.

Besides that, TikTok has a tremendous marketing potential, which makes understanding the app even more vital for marketers.

But with that potential also come certain risks.

In this article, I’ll walk you through both the benefits and risks of TikTok marketing so that you can make an informed decision on whether or not it’s worth the effort.

Let’s first define what makes the app different from other social networks that…


How to go from CMO to CEO according to the five ex-marketers who became CEOs of large companies such as easyJet and Tesco.

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In the past, most CEOs had a background in finance — but the wheels are slowly turning in favor of marketers.

According to research done in mid-2016, 18% of FTSE 100 CEOs were former marketers.

Is this because good marketers are necessarily good CEOs? No.

But this does imply that marketers have some experience, skills, and knowledge that CEOs should have.

These need to be combined with other skills that marketers, unfortunately, probably haven’t cultivated during their careers.

Things like understanding your company’s supply chain, internal operations, and new market demands all come into play.

These are the things that…


Learn how to conquer your market from these ultra-successful marketing startups.

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Everyone wants to come up with the next big thing, but to do so, we have to learn from those who have already come — and conquered.

If your goal is to become a successful founder of a marketing startup that won’t flop in its first year, it’d be wise to learn a few lessons from startups that have already achieved success.

In this article, we’ll talk about some of the most successful marketing startups and the strategies they’ve used to reach success.

#1 Attentive

Dr. Maria Stern

Founder and CEO of Global Reputation Consulting. Art addict, science preacher. My formula is no crisis — no progress.

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