What will change, and what will stay the same in Web 3.0 marketing? — Web 3.0 is still evolving and hasn’t been officially presented to the public just yet. But it’s no longer a distant sci-fi fantasy. Web 3.0 apps and websites like Mirror have already emerged and are growing at a rapid scale. That’s why I decided to take a deeper dive into…

Humanity, vulnerability & proper rest. — Many researchers predicted that the new challenges the pandemic posed on us, like working from home, would “create a productivity disaster for firms.” But what really happened was the opposite of a productivity disaster. Despite all odds, organizations saw a 48% increase in job satisfaction. And higher job satisfaction leads…

No, you shouldn’t be at the breaking point non-stop. — Startups experience burnout more often than larger or more mainstream companies. They have to deal with a wider array of problems, and usually at the same time. In fact, burnout mostly happens because of a combination of reasons — it’s rarely just the lack of funding or just too much…

Jump on these trends before your competitors do. Keeping an eye out for new marketing trends can help you stay ahead of your competition and sell more. The thing is, our marketing tactics become less effective the more we use them. That’s why you should always look for novelties that…

Discover the perks your business can offer to attract and retain top talent. — The pandemic and new workplace trends have pushed leaders to reassess how they manage their teams. Some realized that they’d have to help their employees cope with the new normal if they wanted to retain them. That’s why many companies now offer third-party services that help employees adapt and stay…

Not every small business needs a website, but every business can profit off of it. Here are the many benefits of this minor investment. — According to a survey from 2021, 28% of small businesses in the U.S. don’t have a website. But the same survey also revealed that almost half of those businesses (44%) planned to create one. If you’re one of the business owners currently weighing their options, this article is for you.

On the importance of encouraging humanity, vulnerability, and proper rest in the workplace. — Many researchers predicted that the new challenges the pandemic posed on us, like working from home, would “create a productivity disaster for firms.” But what really happened was the opposite of a productivity disaster. Despite all odds, organizations saw a 48% increase in job satisfaction. …

Discover how you can stand out in the crowded startup scene in 2022. — Most startups want to achieve the same marketing goal: stand out from their competitors. It’s a good goal to have. Without standing out, you’ll find it hard to find new investors and partners, let alone sell your products or services. One way you can stand out is by adopting new…

Learning and development plans are essential to any business, startups included — Learning and development drives engagement among employees, sharpens their skills, and much more — enabling them to contribute to your organization at an even higher level. When it comes to the many tasks on your agenda, as a leader within a startup, building and maintaining a learning and development plan…