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Buying Things You Don’t Need? Here Is How Neuromarketing Controls You
All you need to know about neuroscience behind the marketing campaigns
Have you ever had a situation where you thought about a certain item and Facebook suddenly shows you the ad with the exact product? It’s a bit creepy, right? Well, it’s all neuromarketing that works behind and presents the potential ads that you might find interesting!
Yes, neuromarketing is neuroscience that observes the brain’s activity and how it works while we are shopping or looking for a specific product. Based on the activity, the neuro marketers are able to predict which package color or shape might attract you to buy the item, even if you don’t need it. Why would I buy something that I don’t need, you might ask?
You would buy it because the emotions control you more than common sense and therefore it is the reason of buying things you actually don’t need. When you know how people react to certain things, you can predict the situation or object that might provoke such emotions and actions. Therefore, marketers use it to create better ad campaigns and increase their sales.
As an experienced neuromarketing expert, I have been working on researches and consumer cases for the past 10 years, which helped me to understand how…
