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How to Exploit TikTok for Marketing Gain and the Risks You Need to Consider
Should TikTok be a part of your social media marketing strategy? It depends.
TikTok is no longer the new kid on the block.
It’s been five years since the app first launched and we’ve seen it explode in popularity during quarantine last year.
Besides that, TikTok has a tremendous marketing potential, which makes understanding the app even more vital for marketers.
But with that potential also come certain risks.
In this article, I’ll walk you through both the benefits and risks of TikTok marketing so that you can make an informed decision on whether or not it’s worth the effort.
Let’s first define what makes the app different from other social networks that your business might be using already.
How Is TikTok Different from Other Apps?
1. Laser focus.
Social networks like Instagram, Twitter, and LinkedIn do allow users to create and share videos, but they are primarily centered around other types of content — like photos or micro-blogs.
