How to Exploit TikTok for Marketing Gain and the Risks You Need to Consider

Should TikTok be a part of your social media marketing strategy? It depends.

Photo by Josh Rose on Unsplash

How Is TikTok Different from Other Apps?

1. Laser focus.

2. Micro-entertainment.

3. Virality Opportunities.

Photo by Good Faces on Unsplash

How Is TikTok Used in Marketing?

#1 Influencer Marketing

#2 TikTok Ads

#3 UGC

What Are the Benefits of TikTok Marketing?

Photo by Hello I'm Nik on Unsplash

1. Reach

2. Unsaturated market

3. Ads that don’t feel like ads

What Are the Risks of Using TikTok for Marketing?

Photo by Aaron Weiss on Unsplash


Founder and CEO of Global Reputation Consulting. Art addict, science preacher. My formula is no crisis — no progress.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store