How to Exploit TikTok for Marketing Gain and the Risks You Need to Consider

Should TikTok be a part of your social media marketing strategy? It depends.

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How Is TikTok Different from Other Apps?

1. Laser focus.

2. Micro-entertainment.

3. Virality Opportunities.

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How Is TikTok Used in Marketing?

#1 Influencer Marketing

#2 TikTok Ads

#3 UGC

What Are the Benefits of TikTok Marketing?

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1. Reach

2. Unsaturated market

3. Ads that don’t feel like ads

What Are the Risks of Using TikTok for Marketing?

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Conclusion

Founder and CEO of Global Reputation Consulting. Art addict, science preacher. My formula is no crisis — no progress.

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