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How to Use Facebook Lead Ads to Grow Your Business

A step-by-step tutorial

Dr. Maria Stern
6 min readAug 5, 2021

Psst… did you know that Facebook ads can potentially reach 2.1 BILLION people? Besides that, the platform has an enormous amount of information on its users.

Photo by Alex Haney on Unsplash

Both facts make Facebook the perfect channel for growing your business.

But how exactly do you reach new people on Facebook?

Publishing regular content is important but won’t get you many new leads. Organic reach has been and still is plummeting.

You should use a drastically better method if you want to get quick results.

What’s that method, you ask? Three words: Facebook lead ads.

If you don’t know what Facebook lead ads are yet, don’t worry. I’ll first give you a quick rundown of the basics.

Finally, in the rest of this step-by-step tutorial, you’ll learn how to use lead ads to multiply your audience. Ready to (sc)roll?

What Are Facebook Lead Ads?

Facebook lead ads are ads designed to find people who are interested in your product or service. The goal is to collect information from them, such as their email address and their name.

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Dr. Maria Stern
Dr. Maria Stern

Written by Dr. Maria Stern

Founder and CEO of GRC. Art addict, science preacher. My formula: and if not now, then when? https://thegrc.co/

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