Neuromarketing: How Technology Helps (Brands) Understand Why We Buy

Meet technologies that help marketers get into our heads.

@alinabuzunova via Twenty20

Neuromarketing Sounds Too Futuristic? Here’s Why It’s Not

Though we began to explore neuroscience in more detail in 2002, the idea of studying the human brain and behavior was the dominant subject in the 1950s. Even then, there were marketers who wanted to get inside customers’ heads and take advantage of their findings.

What Technologies Actually Make Neuromarketing Possible?

EEG

fMRI

Source: Science | AAAS

ECG

GSR

Facial Coding (FC)

What Does the Future Hold?

Should We Worry about How Much Brands Know about Us?

Founder and CEO of Global Reputation Consulting. Art addict, science preacher. My formula is no crisis — no progress.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store