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NFT: The Ultimate Marketing Guide for the Modern Artist

Learn to market your NFTs and stop playing the starving artist role

Dr. Maria Stern
5 min readJun 12, 2021
Photo by Federica Galli on Unsplash

NFTs seem to be all the rage these days. We’re hearing about how Grimes sold 10 art pieces for a small price of around $6 million — and, naturally, we want to hop on the bandwagon.

But it’s not all sunshine and rainbows, at least not for us mortals who aren’t as famous as Grimes.

If you’re thinking about tokenizing your digital artwork, you’ll have to do waaay more heavy lifting. You don’t have an audience that’s ready to open their wallets for you. Not yet, anyway.

To build that audience, follow my five-step guide to marketing your NFTs. Read until the end to discover the tactics Grimes used to hype up her art pieces… so you can apply them in your marketing.

How Can You Successfully Market Your NFTs?

If you’re an artist, you might be eager to jump on the bandwagon and earn some extra cash — or a few mills — on the side. Go you!

Before you start, though, keep in mind that you first must get the word out, a.k.a. market your NFTs. Here’s a brief five-step guide to help you do it.

Educate Your Audience on NFTs — and Your…

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Dr. Maria Stern
Dr. Maria Stern

Written by Dr. Maria Stern

Founder and CEO of GRC. Art addict, science preacher. My formula: and if not now, then when? https://thegrc.co/

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