The Best and Latest Data-Driven Marketing Innovations Old School Marketers Should Adopt

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In this new age of technology, especially after the events of the COVID-19 pandemic in 2020, marketing has changed. Marketing has now taken on a different approach with data-driven marketing, an aspect of digital marketing.

What is data-driven marketing?

Data-driven marketing refers to a type of marketing that involves customer data collection to drive your marketing decisions. Data-driven marketing goes through a process that involves, collection of data, understanding the data, and communicating data. Data-driven marketing gives you new ways to connect with the customer and enrich the customer’s experience.

Data-driven marketing seeks to provide a more personalized marketing experience based on the information gathered from potential consumers. The data from customers is obtained from the technological devices they use in everyday life; mobile phones, tablets, and laptops alongside their social media platforms such as Facebook, Twitter, and Instagram, and their browsing history.

Old school (Traditional) Marketing

Traditional marketing is a marketing strategy that involves/involved what is commonly referred to as a spray and pray approach. With this…