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Why Cultural Institutions Must Expand Their Digital Presence
Facebook is no longer enough
Any business, whether it is a food store or a museum, relies on the power of engagement and staying connected with the customers. As we, almost all of us, use social media platforms to stay connected with our brands and influencers and there is a survey that says that 85% of people conduct thorough online research before making an online purchase. What does this mean for museums and culture?
It means that the digital presence makes a stable pathway for museums to stay afloat and offer people cultural experiences as people research the museums and their offers online before going for an actual visit. Therefore, the digital presence is essentially important for museums as people can interact with them and learn new information that could lead them eventually to the museums. At the same time, they know how to present their information to attract people and make it a nice experience.
With the help of technology, the museums offer VR tours, where a user is put in the middle of an experience, allowing him to walk around (virtually) the museum and experiencing it in the most vivid way. Of course, you will need VR equipment for this, but this kind of experience will thrill the users and make them want more. For this reason, the digital presence helps…
