Your Business Should Help Struggling Charities. Here’s Why

COVID-19 is not only affecting businesses, but charities too. Helping them is a matter of compassion, as well as business savviness.

Photo by Ross Findon on Unsplash

How Has COVID-19 Impacted Charities Around the Globe?

#1. No street fundraising

#2. Goods and services have to be delivered (virtually), but that’s not always possible

#3. Canceled or postponed fundraising events.

#4. Growing needs

#5. Lower involvement

Why Should I Help Charities When My Own Business Is Struggling?

Brand activism has never been more important than in 2020. In fact, it became one of the most popular marketing trends that will continue to grow in 2021.

Improving your brand’s reputation

Forming an emotional connection

Increasing relatability

How Can My Business Help?

Raise awareness

Photo by Jonas Jacobsson on Unsplash

Make in-kind donations

Make financial donations

Organize virtual fundraising events

Fundraising events are good PR and have positive effects on your staff’s mental health and mindset.


Founder and CEO of Global Reputation Consulting. Art addict, science preacher. My formula is no crisis — no progress.

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